Innovative Engagement Strategies Webinar
February 21st, 2019
Struggling to engage stakeholders in outreach events? This session covers innovative, emergent practices to engage the community. Through best practices and lesson learned, participants learned the basics of developing an effective climate engagement strategy for their target audiences. This session covered:
- Tips on developing values based framing;
- Examples of community engagement approaches
- Common communication challenges and how to overcome these challenges based on translated and applied social science research.
Presenter: Cara Pike, M.S.
Cara Pike is the founder and director of Climate Access, a nonprofit focused on
building political and public support for climate solutions through its learning
network for nonprofit and government leaders, pilot projects that test new
engagement approaches, and communication research and strategy consulting
services. Her work includes creation of the Preparation Frame: A Guide for
Understanding and Engaging Around Climate Impacts; the Ecological Roadmap, a
values-based approach to building support for environmental protection; Climate
Communications Behavior Change – A Guide for Practitioners, and other widely used
publications and toolkits. Cara regularly advises government agencies and nonprofit
organizations. Clients have included the City of Boston, Ocean Science Trust, Union
of Concerned Scientists, Province of Alberta, and others.
