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How to (and Not to) Talk About Climate Change for Resilience
How to (and Not to) Talk About Climate Change for Resilience: A workshop on using national trends, local data, and behavioral science to customize your message
Summary: The Yale Program on Climate Change Communication specializes in understanding the publics knowledge, policy preferences, and behavior around climate change. We conversely study the underlying psychological, cultural and political factors that drive public responses. This workshop will provide practical insight and actionable guidance for understanding your audience’s relationship to the issue, determining the right climate or renewables messages to use, and finding the best community members to work with to disseminate your message. We will share data, tools and insights from a decade of public opinion polling, our segmentation of the American public (“Global Warming’s Six Americas”), and web maps of local public opinion (Yale Climate Opinion Maps). This workshop shows participants through how to turn the latest communications research in useful to strategies for local and regional work.
Workshop Facilitators: Bessie Schwarz, Yale Program on Climate Change Communication; Jennifer Marlon, Yale Program on Climate Change Communication; Lisa Fernandez, Yale Program on Climate Change Communication