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How to (and Not to) Talk About Climate Change for Resilience

How to (and Not to) Talk About Climate Change for Resilience: A workshop on using national trends, local data, and behavioral science to customize your message

Summary: The Yale Program on Climate Change Communication specializes in understanding the publics knowledge, policy preferences, and behavior around climate change. We conversely study the underlying psychological, cultural and political factors that drive public responses. This workshop will provide practical insight and actionable guidance for understanding your audience’s relationship to the issue, determining the right climate or renewables messages to use, and finding the best community members to work with to disseminate your message. We will share data, tools and insights from a decade of public opinion polling, our segmentation of the American public (“Global Warming’s Six Americas”), and web maps of local public opinion (Yale Climate Opinion Maps). This workshop shows participants through how to turn the latest communications research in useful to strategies for local and regional work.

Workshop Facilitators: Bessie Schwarz, Yale Program on Climate Change Communication; Jennifer Marlon, Yale Program on Climate Change Communication; Lisa Fernandez, Yale Program on Climate Change Communication

 

Upcoming Events

Sep06

Policy Advocacy: Climate Change

This course will provide participants with step-by-step skills in utilizing the tools of democracy to take meaningful civic action on climate change. Participants will learn the levers for building political will and the essentials of climate change communication. You will apply your learning by taking action in collaboration with a local environmental organization, and further your learning with your peers via Antioch’s online learning platform and optional one-on-one meetings with the instructor.
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Oct02

Climate Impacts: Vulnerability and Adaptation Planning

Local and regional governments are leaders in climate change due to their unique position to make a wide range of decisions that can mitigate and adapt to our changing climate. Because they are on the frontline, many communities have conducted vulnerability assessments and engaged in adaptation planning. This module will enable participants to assess impacts to a business, community, or sector based on specific climate projections for a specific locale.
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Nov06

Climate Impacts: Communication, Facilitation, and Stakeholder Capacity Building

Collective actions at the societal level (civic or political action behaviors) include involvement and support of policies, plans, and funding for implementation of municipal projects that could increase local climate resilience. Community engagement with the issue of climate change typically is lacking at the local level. How individuals feel about climate change, how much they know about the issue, and how they act are all types of engagement that are needed for societal change.
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Center for Climate Preparedness and Community Resilience

Antioch University New England
40 Avon Street
Keene, NH 03431-3516

ccpcr@antioch.edu

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